The Producer's Standard

Ten rules for how we treat the person we put on air.

Every LaunchYou production follows these. They were written one mistake at a time over a year of producing an interview show, and they are published so you can hold us to them. Several are also built into Greenroom, the production software that runs every engine, so they cannot be skipped on a busy week.

Version 1, November 2026

01

No inferred contact details. Ever.

Every address we use is either verified (you or your office confirmed it) or published (on an official page). A guessed address never gets an invitation. Guessing is how the wrong person gets a pitch meant for you.

02

Every claim carries a source.

If a fact in your file cannot be cited to a book, an interview, an episode, or a date, it is not stated. Machine-written and wrong-person sources are blacklisted by name. Our production software enforces this: every fact in a guest file records where it came from.

03

Public record is not consent.

That something about you is online does not mean we will say it on air. Permissions are confirmed with you in writing before recording. Anything unconfirmed is flagged and given a safe default, which is to leave it out.

04

Your tradition is received in your own words.

We do not reframe a guest's faith into our vocabulary, and we do not assume anyone is comfortable with the rest of a show's roster. Your answers are taken in the language you use, and your questions are written in it.

05

One guest, one document set.

Nothing in your file is reused or adapted from anyone else's. We learned this one the hard way: a detail from one guest's story once landed in another's profile. It was caught before air, and it became a rule the same day.

06

The research never reaches the guest.

Our internal read on a guest, the good and the uncomfortable, is for the production team and the host only. It cannot be shared with a guest through any screen, link, or export. The software does not allow it, so a busy week cannot either.

07

No name-dropping in outreach.

An invitation never trades on an association you did not choose, and never displays how much we know about you. The hook proves we did our homework in one or two sentences. It does not show the file.

08

Sensitive third parties stay out.

Unverified claims, off-air remarks, and named individuals who did not agree to be part of your story do not appear in anything we publish. Not in the episode, not in the article, not in the clips.

09

Published work is evergreen and yours.

Articles and profiles are written to be read in five years: no dateable plugs, no political framing, your voice forward. Numbers like follower counts are never copied forward; they are re-pulled and dated every time they are used.

10

Plain voice. Risks stated as plainly as strengths.

Every document we write for you or about you is in a working producer's voice. No hype, no stage directions, no commentary about how powerful a moment will be. If something is a risk, the brief says so in the same tone it uses for the good news.

Hold us to it

If we break one of these, tell us.

Write to us directly. Every report is answered in writing, and if the rule needs to change, it changes here first and in the software second. The version number at the top moves when it does.